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"The high water level in the Chao Phraya River is unprecedented," MR Sukhumbhand said.

Strong demand for the bird nest soup' from newly wealthy consumers in China and India and in the Middle East is fuelling unprecedented new growth in a world market estimated by Malaysia's government at more than $6 billion.

Yesterday, president Satoru Iwata introduced what he said was an unprecedented range of games, aimed at attracting everyone from hardcore gamers to fashion-conscious girls and fans of the long-running Mario series.