Apple unveils new tablets, new iMac
Apple has introduced new and thinner tablets and a super high-resolution iMac computer in a rather low-key event at its California headquarters.
Apple has introduced new and thinner tablets and a super high-resolution iMac computer in a rather low-key event at its California headquarters.
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People look at the new iPad Mini 3 (L) and iPad Air 2 (R) on October 16, 2014 during an event unveiling the company's new iPad line in Cupertino, California. AFP PHOTO/GLENN CHAPMAN
Apple unveils new tablets, new iMac
CUPERTINO, United States, AFP – Apple, facing tough competition in the cooling tablet market, on Thursday unveiled a new line-up of iPads that feature its mobile payments system and include the fingerprint sensor unlock used on iPhones.
The tech giant – seeking to regain ground in a tablet market increasingly dominated by the rival Android platform – said its new iPad Air 2 is thinner than its rivals, with upgraded graphics power and other features.
Unlike with smartphones, tablet owners tend to hold onto their devices for three or more years, creating pressure on manufacturers to come up with innovations significant enough to inspire upgrades.
At 6.1 millimeters (0.24 inches), Apple said the iPad Air 2 is 18 percent thinner than its predecessor and is "the world's thinnest tablet."
"It's so thin you can stack two of them and it will still be thinner than the original iPad," the company's vice president Phil Schiller said.
The aluminum-body tablet uses a new A8X processor, and boasts up to 10 hours of battery life. It weighs 435 grams (0.96 pounds) and has twin cameras capable of producing high-definition videos.
The new tablet comes with a more powerful processor that delivers livelier graphics, improved battery life and Touch ID, the fingerprint unlock system that Apple introduced last year on its iPhones.
Apple also upgraded its smaller tablet, called the iPad Mini 3, which will also have the Touch ID system.
Pricing will start at $399 for the new iPad mini, and $499 for the iPad Air 2. Apple will cut prices for the current iPad models.
Attendees inspect the new 27 inch iMac with 5K Retina display during an Apple special event on October 16, 2014 in Cupertino, California. JUSTIN SULLIVAN/AFP
Apple also announced its OS X desktop operating system called Yosemite which was now available as a free upgrade for users of Mac computers.
The new system includes a feature called "handoff" to allow people to switch among Apple devices and continue a task such as writing emails.
On the desktop side, Apple introduced an iMac computer with a 27-inch display boasting image quality far better than high-definition televisions, and an upgraded Mac mini with a lower starting price.
The event at the Apple main campus was low-key compared to the theatrical debuts of the new iPhones, Apple Watch and Apple Pay in a performing arts center last month.
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