THAI targets ready-to-eat food market in Japan & China
Thai Airways expands food business (currently supplying 60 airlines) to Japan & China, after recent losses.
Thai Airways expands food business (currently supplying 60 airlines) to Japan & China, after recent losses.
AIRLINES & FOOD INDUSTRY
THAI targets ready-to-eat food market in Japan & China
12/09/2016
Amornrat Mahitthirook
Thai Airways International (THAI) plans to export baked goods and curry sauces to increase revenue streams.
The airline hopes to sell frozen baked goods and curry sauces sold in cartons under its Eurng Luang brand to key markets in Japan and China (see website here).
Dishes such as Pad Thai, Pad Krapao and Tom Kha Gai are also slated for export in frozen form.
The catering section of Thai Airways International already markets selected dishes under its Eurng Luang brand. (Photos via eurngluang.com)
Varangkana Luerojvong, THAI Catering's director of marketing development, said Gaeng Kiew Wan is a favourite of Japanese consumers.
Negotiations are underway to have the curries put on supermarket shelves in Japan.
Green curry or Gaeng Kiew Wan is a favourite in Japan.
THAI is also looking to market the products in Shanghai, China.
If the products are popular, the sales will be expanded to other Chinese cities.
Ms Varangkana said China represents a huge market for the airline's products, though trade restrictions are in place.
RECOVERING FROM RECENT LOSSES WITH NEW BUSINESSES
The national flag carrier posted a second - quarter net loss of 2.91 billion baht after the company recorded a net profit of 5.99 billion baht in the first quarter of this year.
However, the second-quarter losses this year are down substantially on the red ink of 12.75 billion baht for the same period last year.
This is the current "special of the month" from the Thai Airways International kitchens.
EXPANSION OF CATERING SERVICES
THAI is boosting its revenue streams, including catering, a service that now supplies about 60 airlines.
Ms Varangkana said the focus now was on outside catering and opening more branches of its Puff & Pie bakery outlets.
The outlets will be set up mainly in state agency compounds.
Thai Airways already has a big presence in the catering industry.
The airline is procuring vehicles to be turned into food trucks to raise the number of the company's food and beverage points of sale (POS).
Terms of reference are being drafted for the procurement.
If the business is successful, more vehicles will be purchased.
Ms Varangkana said THAI expects its catering unit will increase revenues from 3% to 5% compared to last year's seven-billion-baht revenue.
http://www.bangkokpost.com/news/transport/1083840/thai-targets-tasty-catering-profit-source
http://www.eurngluang.com/eurngluang/en/
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