Facebook Live gets upgrades

People using the Live streaming feature at Facebook will be able to "broadcast to groups at the social network or in scheduled "events."

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Facebook raises Periscope challenge with video upgrades

San Francisco, AFP – Facebook on Wednesday ramped up its challenge to Twitter-owned Periscope with upgrades to the social network's live video broadcasting feature.

People using the Live streaming feature at Facebook will be able to "broadcast to groups at the social network or in scheduled "events."

Scheduled events can even be used for online question-and-answer sessions.

"We hope this new ability to both broadcast and watch live video within Groups and Events enables people to connect more deeply with their closest friends, family and the communities of people who share their interests," Facebook product management director Fidji Simo said in a blog post.

Facebook also began letting people replay comments made during live broadcasts or weigh in with reactions such as sad, angry, love, or 'wow,' that were launched recently in News Feed.

Now reactions stream across the screen during the live event.

"Live Reactions appear in real time and disappear quickly so broadcasters and other viewers can get a sense of how people are feeling at different points during the live video – it's like hearing the crowd applaud and cheer," Simo said.

Data gathered by Facebook showed that people comment 10 times more often on live videos than on regular videos.

Until recently, Facebook Live was largely used by celebrities like Lindsey Vonn skiing in New Zealand.

Facebook Live launched in the middle of last year and was initially limited to celebrities but recently opened to a wider audience of broadcasters.

The service allows members of the social network in 60 countries to use smartphones to live stream video. The new features were being rolled out to Facebook applications tailored for mobile devices powered by Apple or Android software.

Facebook has been working to tune in to the growing trend of online video, an area where Alphabet-owned YouTube has dominated.

Celebrities and athletes have used Live to share candid moments and field questions, according to Facebook. Chefs have used Live to provide cooking tips and news agencies have used the service to broadcast breaking stories.

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