More Thais shopping online

Home appliances & electronics (38.3%), airline travel (35%) and clothing & accessories (33.3%), the top online purchases for Thai consumers.

SHOPPING & THE INTERNET

More Thais shopping online

24/03/2016

More Thais are shopping online, with four out of five people surveyed admitting to making at least one online purchase in the last three months, according to credit provider MasterCard.

Home appliances and electronics (38.3%), airline travel (35%) and clothing and accessories (33.3%) were the top online purchases for Thai consumers.

MASTERCARD SURVEY

Publishing its 2015 annual online shopping survey, the global credit card provider MasterCard said that 82.6% of Thai respondents said they had made one or more online purchases in the previous three months - a 1.7% increase since 2014.

The reason given for using online purchases was that it was convenient.

Payment security is the most important factor when deciding whether to buy online, 86.8% of the respondents thought.

ONLINE SECURITY VERY IMPORTANT

Thai shoppers suggested improvements should include making transactions easier (60.8%), enhancing payment security and boosting confidence in online transactions (56.2%), and free delivery (54%).

Thai consumers said they found online shopping convenient (79.6%), often went to the same shopping sites where they had made a purchase before (78.4%) and realised that online shopping was easy (76.2%).

Overall, almost half of the respondents (48.5%) across the region had made a purchase using their smartphone in the previous three months, led by India (76.4%), China (76.1%), South Korea (62.0%) and Thailand (61.1%).

http://www.bangkokpost.com/business/telecom/909372/more-thais-shopping-online

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