pioneer

a person/company/organisation who is the first to study and develop a particular area of knowledge, culture, etc. that other people then continue to develop; one of the first people to go to a particular area in order to live and work there นักบุกเบิก, ผู้บุกเบิก

Armstrong, the lunar pioneer was never comfortable with his worldwide fame, shying away from the limelight.

One place in Asia seen as a guiding light for the rest of the region is South Korea, regarded as a pioneer of anti-piracy legislation.

Somkiat Chinthammit, the CEO of Wealth Management System, a local financial software pioneer, suggested local IT companies quickly develop innovative and niche products and services to differentiate them from rivals to survive in the AEC.