hue

the degrees of lightness, darkness, strength, etc. of a colour ความมืดหรือความสว่างของสี

Chocolate brown is such a lovely hue for hair that harmonises with the skin of Thai people, she said.

And there's also a lip colour in a mid-tone lavender called Seasoned Plum and nail lacquer in a deep eggplant hue called Blueblood.

The colour effect of pastels is close to the natural hues of spring time and flowers